According to different sources, the remodelling of the restaurant can generate more sales than advertising. Serving good food is only part of the experience, therefore many restaurateurs putting more emphasis on making their place stand out by precisely planning interior. Here are some factors to consider for every business owner and designer to create a unique spot.
Restaurant Theme Concept
Designing a restaurant theme is not as simple as choosing a location or writing a menu because it is a mix of many key elements such as food, history, atmosphere or service. Find out more about your potential customers. Local chambers of commerce or small business offices are great places to gather demographic data from your area. Remember that the more detailed information you can find, the more accurately you will define the concept of your restaurant. It is also worth to consider whether there are any tourist attractions in the area. All this data will help you in building an effective restaurant business plan. Once you understand the demographics that are specific to your area, you can narrow down your audience. Determine whether they are manual or white-collar workers, whether most of them are families or perhaps single. What appeals to one group of customers may not necessarily appeal to others. The identification of restaurant recipients will help to further shape such issues as the number of places, working hours, menu design and prices.
Colour influences emotions and can encourage or discourage actions and behaviours, which makes it a powerful tool of expression. Colours can also affect the feeling of thirst and hunger. According to research, colours can subconsciously influence customers’ food choices and the amount of money they spend. Colours selection for a restaurant is the first point of contact with your target customers. There are three categories of colours: strong appetite stimulants, mild appetite stimulants and appetite suppressants. Fast food restaurants use red, orange, and yellow in large amounts. These colours increase your heart rate and blood pressure, which creates a feeling of excitement. Red encourages impulsive shopping and eating more. Orange evokes a joyful reaction to space, while yellow is associated with citrus, refreshing flavours. Green also strongly stimulates the appetite because it is the colour closest to nature. Green stands for health, and turquoise is associated with freshness. Together, these two colours are perfect for health and fitness-themed restaurants as customers will be more likely to eat well-balanced dishes.
In addition to following the theme, restaurant furniture and décor should suit the comfort and needs of customers and provide a variety of seating options for different types of individuals and groups. The bar is the place for those looking to grab a bite to eat and a few drinks, and several sets of long tables will cater to families and larger groups wishing to stay longer. These two types of customers will also require different types of seats. When buying furniture, restaurateurs should ask questions, read the manufacturer’s tags and consider the form and function. Restaurant furniture must be functional and aesthetically designed to match the interior design. The appearance is as important as its structural strength. Restaurateurs should require a written specification that indicates the minimum levels of performance and safety needed to comply with all regulations and minimize product use. Before signing the contract you should also ensure that their product specification complies with all local or national fire regulations. It may be necessary to consult the facility operator because he is ultimately responsible for fire safety. Buyers should look for evidence that the products offered and delivered meet the relevant requirements. Test reports can be helpful in that case.
Lighting is the bonding factor that connects all other elements and also improves the mood in the restaurant. There is no universal solution when it comes to restaurant lighting but the desired effect you can reach by combining natural and artificial light. Determine the atmosphere as well as the mood of your clients and decide what kind of meetings or meals you expect. Recently, effective restaurant lighting is not about making the dining room as bright as possible but rather about balancing the amount of light in the room with surfaces and colours that avoid glare and eye strain. Before you choose restaurant lighting it is worth considering both customers needs and the atmosphere you would like to create.